The Executive’s Guide to LinkedIn (EGLI) will be on the road next week, when I’ll present a private edition for the Institute of Management Consultants, Southern California (non-members accepted). Being in a room of management consultants, I guess it’s all the more fitting to expand the role of two new tools that participants will learn to increase the value of their LinkedIn activity. Here I’ll brief you on how the seminar is evolving and give you a preview of the new tools.Web 2.0 Business Strategy: Comparing Facebook and MySpace Expansion Strategy
The Power of Emergent Organization
Facebook and MySpace have distinct strategies for global expansion that hold crucial lessons for executives. Facebook is following a quintessentially Web 2.0 strategy while MySpace is pursuing a more traditional publishing model that most mature businesses will recognize. The results, although somewhat preliminary, clearly show the relative advantages to Facebook’s approach, so here I’ll offer a brief description of the two and suggest learnings that you might apply to your business.
One of the key tenets of the “Executive’s Guide” is that people need to create networks of trusted people that are independent of organization if they want to maximize their careers in the 21st century. 
