How We Work
The Executive's Guide to LinkedIn is an individualized service in which we configure our capabilities and tools to meet your needs while reducing engagement length. Our dual focus on the individual and the enterprise distinguishes us because you can take care of yourself and become a more effective leader. Here are some sample deliverables:
- Seminars for individual and group learning, given in public and private venues.
- Profile Builder Services for individuals, groups and companies enhance your ability to attract the right business prospects
- Speaking engagements for conferences, professional groups and corporate meetings
- Web 2.0 Ecosystem orientations explain social networks' significance to individuals and enterprises. This can serve as a due diligence effort that benefits involved executives regardless of whether they subsequently choose to extend Web 2.0 to their organizations
- The Social Network Roadmap is a risk-mitigated approach to adopting Web 2.0 and social networks appropriate for CMO, CIO and business unit executive sponsorship
- Familiarization tours of LinkedIn, Facebook, MySpace, Orkut, Xing, Bebo, Second Life, Twitter, Pownce, Plurk, Friendfeed, YouTube and others. Conducted for management teams, board members, employees and business partners through boardroom presentations, company functions, university gatherings and association meetings. We can also include wikis, blogs, social tagging, RSS, mashups, video, podcasts.
- Charters, business cases and measurement metrics for social network and Web 2.0 pilot programs. Design pilots and scaling strategies.
- Vendor selection for individuals, groups and enterprises
- Strategic/tactical plans and adoption strategies for LinkedIn, others.
- Integration plans We have line management experience and show how these new tools and relationships can integrate with your existing processes. The "new how" with the "old how." Opportunities and threats.
- Mentoring programs for teams to apply new technology to existing corporate competencies such as: business development, analyst/public relations, marketing, innovation/product development, research, partner/channel development and human resources on using social networks.
- Strategic applications such as leveraging social networks to drive or support globalization