What We Do
The Executive's Guide to LinkedIn helps business and government leaders to understand and capitalize on emerging Web 2.0 tools like social networks. We help you to evaluate their impact on people you care about—shareholders, customers, competitors, analysts and the public. We help you to turn these developments to your advantage by leveraging new capabilities and managing risks.
Although our individual and enterprise clients have diverse needs, most of our work follows a pattern:
- We quickly brief you on how your shareholders, customers, competitors and other stakeholders are using social networks like LinkedIn, Facebook, MySpace, social tagging and other Web 2.0 sites. This helps you to understand the new changes in the market in terms of your individual needs or your company's.
- We look at your peer group, company and industry. Many people and companies get in the habit of defining themselves in terms of how they do things. Disruptive change usually interrupts the how and confronts people and companies with who they are and how they deliver value. We help you to understand your core value proposition that transcends the how. This grounds you and prepares you (and your team) to lead new initiatives.
- Now that you have your arms around what's new and what your core value is, we guide you in creating a future state and strategy for how you will get there. This gives you perspective. It's your keel.
- We help you to make it happen by mentoring and guiding you to make changes in how you communicate and interact with stakeholders. We also source and manage any experts that you need.